“ But if we agree on the value of creative process, then it follows that the people who are intimately involved in the process should have a stronger say in the outcome, regardless of corporate politics. So if you can’t flatten, delegate and empower.
—
How Any Company Can Think Like A Startup | Fast Company
Wow! This is a great article comparing the smaller start-up creative approach with the larger agency model. There are some great pulls, like the one I’ve selected to share.
